My usual routine when I wake up is to grab my phone turn that annoying alarm off and scroll through all my social media accounts! Earlier this week when I was scrolling through Instagram and noticed that there were some changes to the platform – the introduction of stories…
*cue the dramatic music!*
I was a little confused and my initial thought was is Instagram trying to be “Instachat” or “Snapgram” however once I was fully awake and on my journey to work I thought I would play around with the app some more to figure out how best to use this.
Well after some research (both using it and the internet) this is what I found out:
|Instagrams new features||What Snapchat does already|
|Text and drawing tools which means you can write text over a picture or draw a picture||Its exactly the same as Snapchat except snapchat has filters and stickers|
|Photos and videos disappear after 24 hours||Pretty much what snapchat USP is|
|Stories from follow accounts will appear at the top of user feeds||Its called snapchat recently updates/stories|
|You can’t like or publically comment on the Instagram stories||Similar to snapchat nothing is public. All comments are private|
After looking at all the information I could find about this update and my use of it, I came to an honest but brutal conclusion – I think that Instagram has copied Snapchat. I know it’s harsh however if they were to roll out a new update I think it would be appreciated by its users if it was a bit different or had a USP that we can differentiate.
I think it can easily dilute a brand if it has so much going on which I think is a shame if it does. I always think that if I want to post a picture of something that everyone will appreciate I would go to Instagram and if I want to update my friends with the random stuff I do then I go to snapchat. There is a purpose for both but I’m just not sure if I am going to like the mix of the both. However I know I shouldn’t dismiss an update so quickly so I will give it a chance and see how I get on and in the meantime over the next few weeks we’ll find out more about what other users really think!